Centre launches Indian Institute of Creative Technology (IICT) to revolutionize AVGC-XR sector | Current Affairs | Vision IAS
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Centre launches Indian Institute of Creative Technology (IICT) to revolutionize AVGC-XR sector

Posted 05 May 2025

2 min read

IICT has been launched by Ministry of Information and Broadcasting in collaboration with FICCI and CII.

About IICT:

  • It will serve as a National Centre of Excellence (NcoE) dedicated exclusively to Animation, Visual Effects, Gaming, Comics, and Extended Reality (AVGC-XR) sector.
    • Extended Reality (XR) technologies blend physical and digital worlds e.g. Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR).
  • It will follow same template as IITs and IIMs in India to transform itself into a massive world-class education and training hub for students who aspire to be professionals in AVGC-XR sector.
An infographic titled "Benefits of NCOE (National Centre of Excellence)" highlighting four key advantages:  Exponential Growth Potential: The animation industry is growing at a rate of 25%, with an estimated value of ₹46 billion in 2023 (according to the FICCI-EY Report 2023).  Employment Opportunities: An estimated 5,00,000 new jobs are expected, with a focus on education, skilling, industry development, and innovation.  Creation of Indigenous IP: Aims to produce intellectual property for both domestic and global markets, supporting India's digital creative economy.  Enhancing India's Soft Power: Promotes cutting-edge training and combines India's rich cultural heritage with modern technology.

Status of AVGC-XR sector

  • Globally AVGC-XR market was valued at over $366 billion in 2021.
  • India: Currently accounts for less than 1% of the global market. Indian AVGC-XR market could reach $26 billion by 2030.
  • Karnataka, recognized as India's IT hub, is carving out a leadership position in the AVGC-XR sector.

Emerging key growth drivers of AVGC-XR sector in India

  • Growing OTT User base: In 2024, India had an estimated 547 million OTT users, representing a penetration rate of 38.4%.
  • Growth of Smartphone Users: India is set to have over 900 million internet users by 2025, with a majority from rural areas, according to the IAMAI and Kantar report.
  • Wider Spectrum of Applications: Animation and VFX sector can be used in Gaming, EdTech, Architecture etc.
  • Advent of New Technologies: E.g. Investment in AR and VR is increasing year on year.
  • Other reasons: Increased R&D Investments, Growing 5G Presence etc.
  • Tags :
  • Creative Economy
  • AVGC-XR Sector
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