One District One Product (ODOP)
Updated: 17 Oct 2025
Ministry:
Ministry of Commerce & Industry
Beneficiary:
Miscellaneous
Overview
The ODOP scheme promotes balanced regional development by selecting and branding one product from each district to boost local industries. Originally launched in Uttar Pradesh, it now includes a digital gift catalogue to enhance visibility and reach.
- Aim: foster balanced regional development across all districts of country.
- To select, brand, and promote One Product from each District of country for enabling holistic socio-economic growth across all regions.
- ODOP was first launched in Utter Pradesh to create product- specific traditional industrial hubs across 75 districts of the state.
- Recently, digital version of ODOP gift catalogue was launched.