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A yellow line campaign to keep tobacco away from the vicinity of educational institutions

28 May 2025
1 min

World No Tobacco Day Initiative in Chennai

The educational institutions in Chennai are mandated to demarcate a 100 yard or 300 feet tobacco-free zone around their premises using a thick yellow line. This action aligns with the Cigarette and Other Tobacco Products Act 2003, which restricts the sale of tobacco within this vicinity.

Enforcement Details

  • Completion Deadline: 30 days from May 31, observed as World No Tobacco Day.
  • Current Year Theme: "Unmasking the Appeal: Exposing Industry Tactics on Tobacco and Nicotine Products".

Guidelines and Involvement

  • The Directorate of Public Health and Preventive Medicine has communicated the guidelines to District Health Officers.
  • Guidelines are based on the Revised Tobacco Free Educational Institutions (ToFEI) guidelines by the Union Health Ministry and the ToFEI implementation manual by the Union Education Ministry.
  • Involvement of local body authorities and Parents Teachers Association is required to ensure compliance.

Enforcement Team and Drive

  • Team Composition: Health, police, and local authorities.
  • Drive Schedule: May 30, June 3, and June 6.
  • Objectives:
    • Conduct block-level intensified enforcement under COTPA.
    • Remove all direct/indirect advertisements of tobacco products.

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