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What is the cost of ‘cheap AI companions’ for you and the society? An Expert Explains

21 Jan 2026
2 min

AI and Human Relationships: Transformation and Implications

Overview

The rise of emotional and romantic bonds with AI chatbots is blurring the line between tools and companions, with profound implications for individuals and society. James Muldoon, an Associate Professor at Essex Business School, explores these dynamics in his book, Love Machines: How Artificial Intelligence is Transforming Our Relationships.

Types of AI Relationships

  • People form diverse relationships with AI, ranging from casual companions to best friends, confidants, therapists, or romantic partners.
  • Relationships with AI often exist in a "grey zone" where users intellectually understand AI's non-human nature but emotionally connect with it as a social being.
  • Some use AI companions to supplement human relationships, while others rely heavily on them during times of vulnerability.
  • Extreme cases include individuals seeking to integrate AI into family life or spending excessive time interacting with AI, to the detriment of human connections.

Popularity and Pervasiveness

  • The popularity of AI companions is attributed to a loneliness epidemic and the strategic marketing by tech companies aiming at isolated and vulnerable users.
  • AI companions exist within a "loneliness economy," where companies commercialize the demand for emotional connection.

Difference from Traditional Non-human Interactions

  • Unlike fictional characters or pets, AI offers personalized, adaptive, and interactive responses.
  • Synthetic personas simulate reciprocity and are designed to continuously engage users.
  • AI's persistent availability contrasts with human relationships' natural limits and mutual exchanges.

Concerns and Ethical Implications

  • There is minimal oversight over AI systems designed to influence emotional lives.
  • Dependency on AI for emotional support may lead to withdrawal from human interactions and altered social expectations.
  • At a societal level, heavy reliance on AI for emotional connections risks diminishing social skills like empathy and responsibility.

Regulation and Misuse

  • AI should be regulated akin to social or health infrastructure, with controls on manipulative design and data transparency.
  • Need for public and non-profit AI models that prioritize user welfare over engagement metrics.
  • AI can misuse personal data for targeted advertising, behavioral nudging, or subtle influence, raising significant privacy concerns.

Conclusion

The integration of AI into personal and emotional spheres necessitates careful regulation and ethical considerations to prevent social and psychological ramifications. While AI offers companionship and support in certain contexts, it should not replace human connection or institutional care systems.

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Behavioral nudging

The use of AI to subtly influence user behavior, often through personalized recommendations or prompts, by leveraging data on individual preferences and habits.

Synthetic personas

Artificial identities or characters created by AI systems that simulate human-like qualities, including personalized, adaptive, and interactive responses designed to engage users and foster a sense of reciprocity.

Loneliness economy

A market where companies strategically leverage and commercialize the demand for emotional connection, often by offering AI-driven solutions to address feelings of isolation and vulnerability.

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