Impact of Global Disruption on Snack Packaging
The disruption in global supply chains, driven by multiple factors such as geopolitical tensions and climate change, has particularly impacted industries reliant on petroleum-derived chemicals, including the snack packaging sector.
Calbee's Response to Packaging Challenges
- Calbee, a Japanese snack maker, is known for its shrimp chips and potato sticks.
- The company faces a shortage of printing ink, crucial for its vibrant packaging, due to supply chain disruptions through the Strait of Hormuz.
- Solution: Calbee has opted to use black and white packaging to address the ink shortage issue.
Broader Context of Supply Chain Disruptions
- The disruption affects the supply of hydrocarbons and specialized industrial minerals.
- Global supply chains for paints and inks are being reshaped by shortages in pigment categories such as Phthalocyanine blues and greens and Azo reds, oranges, and yellows.
Implications of Packaging Changes
Calbee's shift to black and white packaging reflects broader challenges faced by industries due to global disruptions. While the modification is a temporary solution, it may influence consumer behavior as packaging colors play a significant role in guiding consumer choices. The absence of vibrant colors could impact consumer appetite and preferences.
