Geographical Indication (GI) Tag for Jharkhand's Traditional Products

Jharkhand's traditional products such as Bhagaiya silk, Kuchai silk, Munda jewellery, and bamboo craft have received the coveted Geographical Indication (GI) tag.

Significance of GI Recognition

• NABARD highlights this as a milestone for artisans and weavers in Jharkhand.
• The GI tag helps in the preservation and promotion of Jharkhand's traditional heritage and rural economy.
• It enhances the market visibility and authenticity of these products, enabling producers to command premium value.

NABARD's Role

• Played a catalytic role in identifying and promoting these products.
• Organized producers, strengthened value chains, and facilitated stakeholder consultations.
• Supported documentation and provided critical handholding throughout the GI registration process.

Impact on Traditional Crafts

• Bhagaiya silk and Kuchai silk: Highlight Jharkhand's rich sericulture traditions rooted in local knowledge.
• Munda jewellery: Celebrates Munda tribal community's artistic traditions, promoting cultural heritage and creating livelihood opportunities.
• Bamboo Craft: Supports rural artisans in transforming bamboo into utility and decorative products, promoting sustainable livelihoods.

Future Prospects

• The GI recognition is expected to open avenues for branding, exports, and tourism promotion.
• Ensures economic benefits accrue to the communities preserving these traditions.
• Encourages younger generations to continue traditional crafts, securing their preservation.

NABARD's Continued Efforts

• Promotes indigenous products through exhibitions, rural haats, and marketing platforms.
• Supports cluster development, skill development, and branding initiatives.

Deepmala Ghosh, Chief General Manager of NABARD's Jharkhand regional office, emphasized the pride in GI recognition, linking it to the rich traditional knowledge, craftsmanship, and cultural heritage of the state.