Central Consumer Protection Authority (CCPA) issued the Guidelines under the Consumer Protection Act, 2019 which seek to foster truthful practices where environmental claims are both truthful and meaningful.
- Guidelines are drafted in the wake of the rapid increase of deceptive advertisement of ‘green’ products which not only misleads well-intentioned consumers but also diverts attention from broader environmental efforts.
Key Highlights of the Guidelines
- Defines Greenwashing as any deceptive or misleading practice, which includes concealing, omitting, or hiding relevant information, by exaggerating, making vague, false, or unsubstantiated environmental claims.
- It also includes use of symbols, or imagery, placing emphasis on positive environmental aspects while downplaying or concealing harmful attributes.
- Applicability: Guidelines shall apply on all environmental claims.
- Transparency Requirements: Prohibits use generic terms such as "eco-friendly," "green," and "sustainable" without adequate, accurate, and accessible substantiation.
- It also includes providing detailed information on the methodology and data used to support such claims.
- Third-Party Certifications: Statutory or independent third-party verification to support disclosure about claims such as compostable, degradable, recyclable, climate-positive, etc.
- Aspirational or futuristic claims: May be made only when clear and actionable plans have been developed detailing how those objectives will be achieved.
