The fund announced by central government will be used to enable digital content creators to enhance their skills, upgrade their production, and expand into global markets.

• Funds have also been allocated for establishing the Indian Institute of Creative Technology (IICT) to foster expertise in creative and digital technologies. 

What is creators’ economy?

• It is a rapidly expanding field comprising artists, educators, gaming streamers, video creators, podcasters, and others who monetize their creative content on digital platforms such as YouTube and Instagram.
  • Globally, size of creators economy is expected to double from $250 billion (2023) to $480 billion(2027)
• It is an emerging field within the larger ‘Orange Economy’ (or ‘Creative Economy’), which consists of advertising, architecture, arts, music and movie production etc.

Significance of creators’ economy for India

• Contribution to GDP: E.g. YouTube's ecosystem alone added >₹10,000 crore to India's GDP (2022).
  • India’s overall orange economy was valued at $30 billion in 2024, contributing nearly 2.5% to India’s GDP.
• Employment Generation:  It provides livelihoods to millions of creators, influencers and knowledge professionals through brand collaborations, sponsored content, merchandise sales etc.
• Soft Power:  Content in areas like music, dance, education etc. has gained international appeal, enhancing India's soft power and bringing in foreign revenue.