World Audio Visual and Entertainment Summit (WAVES), 2025 | Current Affairs | Vision IAS
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World Audio Visual and Entertainment Summit (WAVES), 2025

Posted 02 May 2025

2 min read

At the inaugural WAVES Summit 2025 in Mumbai, the Prime Minister highlighted India’s creative economy as a powerful driver of future GDP growth, innovation, and inclusive development.

  • WAVES aims to unlock a $50 billion market by 2029, positioning India as a major player in the global entertainment economy.
  • During the summit, the government announced the launch of the Indian Institute of Creative Technology (IICT) for the creative sector.
    • The Ministry of Information and Broadcasting is establishing it in a strategic partnership with FICCI & CII, envisioned as a National Centre of Excellence.

What is Creative Economy?

  • Definition: The creative economy (orange economy) is an evolving concept based on the contribution and potential of creative assets to economic growth and development.
    • It includes Media & Entertainment, Advertising and Marketing, Animation, Visual Effects, Gaming, Comics, and Extended Reality (AVGC-XR), etc.
  • The United Nations declared 2021 the International Year of Creative Economy for Sustainable Development, emphasizing its global importance.

India's Creative Economy 

  • Contribution: $30 billion to GDP, employing 8% of the workforce. Creative exports exceed $11 billion annually. 
  • Challenges: Misinformation, copyright, intellectual property, privacy, market monopolization, limited rural digital access, and lack of formal financing.

Initiatives Undertaken by India to Promote Creative Economy 

  • Creative Economy Fund: The government has announced a $1 billion creative economy fund.
  • All India Initiative on Creative Economy (AIICE): Launched by the Indian Chamber of Commerce to tap into the vast potential of India's creative industries.
  • National Creators Award: Recognizes the work of digital content creators in India, promoting innovation and online creativity.
  • Tags :
  • Creative Economy
  • Orange Economy
  • WAVES 2025
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