FSSAI Advisory Against "100%" in Food Labelling
The Food Safety and Standards Authority of India (FSSAI) has issued a directive advising against the use of the term "100%" in food labelling. This action is based on concerns about the potential for consumer deception.
Key Points from the Advisory
- FSSAI has observed a significant increase in the use of "100%" on food labels and promotional materials.
- The term "100%" is currently not defined under the existing regulatory framework, including the Food Safety and Standards (FSS) Act, 2006.
- According to the Food Safety and Standards (Advertising and Claims) Regulations, 2018:
- Sub-regulation 10(7) prohibits claims or advertisements that mislead consumers or undermine other manufacturers.
- Sub-regulation 4(1) ensures that claims must be truthful, clear, meaningful, and not misleading.
- Use of "100%" might suggest absolute purity or superiority, misleading consumers into thinking other products are inferior.
FSSAI's Commitment
- FSSAI aims to maintain transparency and fairness in food labelling.
- The advisory seeks to protect consumer interests and promote informed decision-making.