Creative Economy and India's Development
The power of imagination, curiosity, creativity, and innovation is central to India's future, particularly through its creative economy, which is projected to reach $80 billion by 2026. The creative economy is a strategic lever for inclusive growth, integrating education and entrepreneurship.
Education and Skill Development
- A report titled "Shaping Education to nurture the $80 billion Creative Economy" highlights that only 9% of students demonstrate readiness in 21st-century skills such as design thinking and problem-solving.
- The NEP 2020 emphasizes critical thinking, creativity, collaboration, and communication in the curriculum.
- The introduction of art-integrated learning and the establishment of the Indian Institute of Creative Technologies are steps towards this goal.
The Creator Economy
- India's creator economy has surpassed the $500 million mark, emphasizing authenticity.
- Initiatives like WAVES OTT empower grassroots creators, enhancing local content and storytelling in national dialogues.
Community and Social Impact
- Creators bridge gaps in education and awareness, using platforms like Odiya rap videos and health content to educate and engage millions.
- Vernacular influencers have achieved over 70 million views on significant topics like health and nutrition.
Policy Recommendations
- To harness this potential, it is suggested that government-backed media labs and creator incubators be introduced, integrating skilling with storytelling.
- Collaboration among various ministries is essential to blend curriculum with creator capital.
As India moves towards Viksit Bharat 2047, the focus should be on fostering creativity as a force for economic, cultural, and social transformation, empowering every child and creator to drive change.
