- NCA aims to celebrate diverse voices and talents shaping India’s growth and cultural narrative, driving positive social change, and fostering innovation & creativity in digital sphere.
- Spearheaded by MyGov India, award features wide array of categories recognizing excellence and impact across various domains, including storytelling, social change advocacy, education, etc. in digital sphere.
- Creator Economy refers to the ecosystem of businesses, platforms, and individuals that create, distribute, and monetize content online.
- Initiatives like Digital India campaign led to formation of content creators.
- Status of Indian Creator Economy
- ~80 million Creators and Knowledge Professionals in India.
- ~150000 Professional content creators in India who are able to monetize their services effectively.
- Projected to double from $250bn to $480bn by 2027.
- Factors influencing growth of Creator Economy in India: Rise in internet usage due to availability of low-cost data and globalization of content consumption; Adoption of remote and hybrid work; Popularity of short-form video content etc.
- Significance of Creator Economy
- Promotion of India’s cultural ethos through creative storytelling.
- Provide exceptional content that has both entertainment value and social messaging.
- Increase in job roles like video editors, virtual assistant, graphic designers, etc.