Prime Minister presented first-ever National Creators Award (NCA) | Current Affairs | Vision IAS

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ESC
  • NCA aims to celebrate diverse voices and talents shaping India’s growth and cultural narrative, driving positive social change, and fostering innovation & creativity in digital sphere.
    • Spearheaded by MyGov India, award features wide array of categories recognizing excellence and impact across various domains, including storytelling, social change advocacy, education, etc. in digital sphere.
  • Creator Economy refers to the ecosystem of businesses, platforms, and individuals that create, distribute, and monetize content online.
    • Initiatives like Digital India campaign led to formation of content creators.

 

  • Status of Indian Creator Economy
    • ~80 million Creators and Knowledge Professionals in India.
    • ~150000 Professional content creators in India who are able to monetize their services effectively.
    • Projected to double from $250bn to $480bn by 2027.

 

  • Factors influencing growth of Creator Economy in IndiaRise in internet usage due to availability of low-cost data and globalization of content consumption; Adoption of remote and hybrid work; Popularity of short-form video content etc.

 

  • Significance of Creator Economy
    • Promotion of India’s cultural ethos through creative storytelling.
    • Provide exceptional content that has both entertainment value and social messaging.
    • Increase in job roles like video editors, virtual assistant, graphic designers, etc.
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