The Union Finance Minister highlighted the Orange Economy (Creative Economy) in the Union Budget 2026, recognising its role in employment generation, innovation, exports, and soft power.
What is the Orange Economy?
- The term was coined by former Colombian President Iván Duque Márquez and Felipe Buitrago in their 2013 book “TheOrange Economy: An Infinite Opportunity”.
- It refers to knowledge-based economic activities where ideas and creativity are transformed into cultural goods and services, with their value primarily determined by intellectual property.
- Unlike traditional manufacturing-led growth, these sectors derive their primary value from ideas, artistic expression and cultural capital rather than physical goods.
- Sectors Included: Audiovisual media (film, television), Live Entertainment like Music Concerts, Gaming Industry, Design, Theatre etc.
Key Budget Announcements
- AVGC (Animation, VFX, Gaming & Comics) Sector: Support to Indian Institute of Creative Technologies (IICT), Mumbai in setting up AVGC Content Creator Labs in 15,000 secondary schools and 500 colleges.
- Strengthening Design Education: Establishment of a new National Institute of Design (NID) in the eastern region through the challenge route.
- India currently has seven NIDs, all recognised as institutes of national importance.
Present state of Orange Economy
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