Global challenges, especially climate change requires long-term sustained behaviour change, from a consumerist lifestyle towards a simpler one with mindful consumption. However, it is a long drawn and complex process because many of our actions have become routine. Change requires people to think before every action, break their current habits, inculcate new ones consciously while simultaneously making a mental shift in toning down material aspirations that they have fostered over years.
To change individual behaviour, policymakers can resort to behaviour science applications to understand how people process information and make choices. One of such behaviour science theory being put forward is Nudge.
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