Jal Jeevan Mission (JJM) Behavioural Change Communication Strategy Released | Current Affairs | Vision IAS
    • VisionIAS Logo
    Share
    DCAP-mobile
    News Today Logo
    SUN MON TUE WED THU FRI SAT
    1 2 3 4 No article 5 6 7 8 9 10 11 No article 12 13 14 15 16 17 18 No article 19 20 21 22 23 24 25 No article 26 27 28 29

    Table of Content

    Jal Jeevan Mission (JJM) Behavioural Change Communication Strategy Released

    Posted 20 Feb 2024

    1 min read

    • The objective of strategy is to change the behaviour of people to achieve the goal of JJM. 
      • Strategy is based on four pillars-
        • Media Engagement and Digital Strategy 
        • Advocacy and Communications 
        • Community Mobilization 
        • Social and Behaviour Change Communications 

     

    • About JJM (launched in 2019)
      • Objective: Provide Functional Household Tap Connection (FHTC) to every rural household i.e., Har Ghar Nal Se Jal (HGNSJ) by 2024.
      • Scheme Type:  Centrally Sponsored Scheme 
      • Ministry: Ministry of Jal Shakti
      • Implemented through decentralized, demand-driven, community-managed approach.
        • For instance, Paani Samitis/Village Water and Sanitation Committee have been established at Gram Pachchayat level. 
        • Initiatives like Aao Nadi Ko Jaane: Youth Mobilisation (Rajasthan) have been also taken. 
      • Fund-sharing pattern: 
        • 100% for UTs without a legislature; 
        • 90:10 for northeastern states and UTs with a legislature; and 
        • 50:50 for all other states.

     

     

    • Key Achievements 
      • Coverage increased from 17% (2019) to 74.23% (2024, out of total 19.14 crore rural households).
      • 6 states and 3 UTs assured 100% tap water connectivity such as Goa, Punjab etc. 
      • 9 fold increase in tap water coverage in 112 Aspirational Districts (comparison to 2019).
    • Tags :
    • Jal Jeevan Mission
    • SDG 6
    Next Article
    Soil Health Card Scheme
    Watch News Today
    Download News Today