Union Government Announces Inaugural Edition of National Creators Award | Current Affairs | Vision IAS
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Union Government Announces Inaugural Edition of National Creators Award

Posted 12 Feb 2024

Updated 16 Mar 2024

2 min read

  • Award aims to celebrate diverse voices and talents shaping India’s growth and cultural narrative, driving positive social change, etc., in India’s Digital Creator Economy.
  • Digital Creator Economy refers to a segment of the economy driven by individuals who create content, products, or services and monetize them through various digital platforms.

 

  • About Awards
    • Features wide array of categories recognizing excellence and impact across various domains, including storytelling, social change advocacy, environmental sustainability, education, etc.
    • Selection Process: Combination of jury and public votes.
    • Spearheaded by: MyGov India.

 

Reasons for growth of Creator Economy in India

  • Accessibility: Improved access to smartphones, rise in internet usage, and globalization of content consumption.
  • Platform and monetization: Booming social media landscape providing monetization opportunities.
  • Disruption in formal employment: Adoption of remote and hybrid work gave time and resources to creators.
  • COVID-19 Pandemic: Creativity experienced unrestrained and widespread revival particularly in vernaculars across different verticals.

 

  • Current state of Indian creator Economy
    • ~80 million Creators and Knowledge Professionals in India.
    • ~150000 Professional content creators in India who are able to monetize their services effectively.

 

  • Opportunities of Creator economy
    • For individuals: Diversification of income streams, creative expression, flexible work model, reach to global audience, etc.
    • For businesses: Cost-effective and organic marketing, community building, etc.
    • For society and economy: Cultural expression, social mobilization, skill development and entrepreneurial mindset, etc.

 

  • Challenges: Authenticity and integrity concerns, mental health and burnout due to excessive competition, gatekeeping and algorithmic biases of platforms, etc.
  • Tags :
  • National Creators Award
  • Awards
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