It has been prepared by committee under chairmanship of Faiz Ahmed Kidwai.
- It envisions building a vibrant marketing ecosystem in country wherein farmers of all categories find a market of their choice to realize best price for their produce.
Key Proposals of Draft
- Establish Empowered Agricultural Marketing Reform Committee: comprising state agriculture ministers to build consensus among states to move towards unified national market for agriculture produce through single licensing /registration system & single fee.
- It may be chaired by Agriculture Minister of any state on rotational basis similar to Empowered Committee on GST.
- Improve farmer-Market linkages: Declare large number of need-based warehouses/cold storages as sub-market yards; expand & consolidate eNAM beyond APMC markets e.g., to sub-market yards.
- Agricultural Produce Market Committee (APMCs) Reforms: Encourage APMCs to improve their income by notifying new agricultural produce, promoting food processing activities etc. rather than exorbitantly imposing market fee & other fee/cess.
- Other:
- Strengthen Value Chain Centric Infrastructure using AI, blockchain technology etc with private sector participation
- Launch Price Insurance Scheme to insure the farmers' income for their assured income at the time of sowing itself.
- Promote Ease of Doing AgriTrade by Digital automation of mandi processes; digital issuance of license/registration to traders, private market operators, etc.
Agriculture Marketing in India
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